Banco Agrícola, a leading bank in El Salvador, recently launched “Cuenta Fácil”, the first 100% digital product that allows the complete opening of a bank account through their App Banca Móvil.
After the acquisition in 2007 by Grupo Bancolombia, Banco Agrícola becomes a benchmark bank in most of Central America and Latin America, in a firm commitment to innovation and customers’ services improvement and as part of its digitalization strategy.
This registration process for unbanked customers, known as Digital Onboarding, which arises from the need to meet the demands of an increasingly digitalized omnichannel customer, is carried out by integrating Mobbeel’s identity verification technology, MobbScan, into the bank’s mobile applications. The project has been undertaken through Veentrix, Mobbeel’s local partner in Central America.
MobbScan allows to verifying customers’ identity who want to open a bank account by automatically scanning an identity document, such as the DUI (Documento Único de Identidad) or the resident card, verifying the information contained in it and identifying the customer through facial biometric recognition, all automatically. Facial recognition is performed by adding a step after scanning the document, in which the client is asked to make a selfie that includes liveness detection and is compared through biometric algorithms with the photo on the scanned document to ensure that the process is carried out by the document’s legal and true owner.
Regarding customers who already have an account opened with the bank, the technology is used to renew easily and quickly the identity documents that are not valid and need to be updated.
The close collaboration between Banco Agrícola and Mobbeel has made their digital banking services world-class services, in a highly competitive market where the emergence of Fintech, companies that offer financial services based on technological processes, has allowed users, many of them digital natives who have never been to a bank office, to interact with their bank through the web or a mobile application.
I am a Computer Engineer who loves Marketing, Communication and companies’ internationalization, tasks I’m developing as CMO at Mobbeel. I am loads of things, some good, many bad… I’m perfectly imperfect.